In a sentence
Is the information you’re presenting to the public necessary, readable, original, easy to find and well-presented?
In a checklist
- Is your content easy-to-read and understandable to a layperson?
- Is the content original?
- Can the content be found using search words that make sense to the customer?
- Are the graphics and pictures appropriate, and do they add something to the page?
- Is the content answering a question that our customers are asking?